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Brand storytelling : integrated marketing communications for the digital media landscape

Brand storytelling : integrated marketing communications for the digital media landscape

by Quesenberry, Keith A. and Coolsen, Michael K.

Published by: Maryland : The Rowman & Littlefield Publishing Group, Inc. , 2023

Sublocation
EGC
Call Number
Q37b 2023
Physical Desc.
viii, 306 p.
ISBN
9781538176399
Copies
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