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The practice of market research : from data to insight
by McGivern, YvonnePublished by: New York : Pearson Education , 2022
- Sublocation
- EGC
- Call Number
- 658.8 M176t 2022
- Edition
- 5th ed.
- Physical Desc.
- xxvi, 640 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-1-292-33134-8
- Copies
- —