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Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

Contemporary marketing strategy : analyzing consumer behavior to drive managerial decision making

by Rajagopal

Published by: Switzerland : Springer Nature Switzerland AG , 2019

Sublocation
EGC
Call Number
658.8342 R137c 2019
Physical Desc.
xxi, 277 p.
Note
Includes bibliographic references and index
ISBN
978-3-030-11911-9
Copies
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