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Strategic brand management and development : creating and marketing successful brands
by Lalaounis, Sotiris T.Published by: New York : Routledge , 2021
- Sublocation
- EGC
- Call Number
- 658.8 L152s 2021
- Physical Desc.
- xxiv, 344 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-0-429-32255-6
- Copies
- —