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Integrated marketing communications : a global brand-driven approach
by Kitchen, Philip J. and Tourky, Marwa E.Published by: Switzerland : Springer , 2022
- Sublocation
- EGC
- Call Number
- 658.8 K647i 2022
- Edition
- 2nd ed.
- Physical Desc.
- x, 374 p.
- ISBN
- 9783030764166
- Copies
- —