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Integrated marketing communication : creative strategy from idea to implementation
by Blakeman, RobynPublished by: Maryland : Rowman & Littlefield , 2018
- Sublocation
- EGC
- Call Number
- 658.8 B583i 2018
- Edition
- 3rd ed.
- Physical Desc.
- viii, 359 p.
- ISBN
- 9781538101056
- Copies
- —