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Advertising, promotion, and other aspects of integrated marketing communications
by Andrews, J. Craig and Shimp, Terence A.Published by: Boston, MA : Cengage Learning , 2018
- Sublocation
- EGC
- Call Number
- 658.8 An261a 2018
- Edition
- 10th ed.
- Physical Desc.
- xix, 635 p.
- ISBN
- 9781337282659
- Copies
- —