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Integrated advertising, promotion, and marketing communications.
by Clow, Kenneth E.Published by: United Kingdom : Pearson , 2018
- Sublocation
- EGC
- Call Number
- 659.1 C626i 2018
- Edition
- 8th ed.
- Physical Desc.
- 508 p.
- ISBN
- 978-0-13-448413-6
- Copies
- —