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Advertising and promotion: an integrated marketing communications perspective.
by Belch, George E. & Belch, Michael A.Published by: New York : McGraw-Hill , 2021
- Sublocation
- EGC
- Call Number
- 659.1 B410a 2021
- Edition
- 12th ed.
- Physical Desc.
- xxxii, 767 p.
- ISBN
- 978-1-260-57099-1
- Copies
- —