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Basic marketing: a marketing strategy planning approach.
by Perreault Jr., William D., Cannon, Joseph P. and McCarthy, E. JeromePublished by: McGraw-Hill Irwin , 2010
- Sublocation
- General Collection
- Call Number
- 658.8 P426b 2010
- Edition
- 17th ed.
- ISBN
- 978-0-07-108579-3
- Copies
- 1