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Advertising theory
by Bryant, Jennings and Zillmann, Dolf, ed.byPublished by: New York : Routledge , 2019
- Sublocation
- EGC
- Call Number
- 659.101 Ad964 2019
- Edition
- 2nd ed.
- Physical Desc.
- xx, 548 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-0-8153-8250-8
- Copies
- —