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User-generated content and its impact on branding : how users and communities create and manage brands in social media

User-generated content and its impact on branding : how users and communities create and manage brands in social media

by Dennhardt, Severin

Published by: Wiesbaden, Germany : Springer , 2014

Sublocation
EGC
Call Number
658.872 D419u 2014
Physical Desc.
xiii, 127 p.
Note
Includes bibliographic references.
ISBN
978-3-658-02350-8
Copies
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