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Marketing analytics : a practical guide to improving consumer insights using data techniques
by Grigsby, MikePublished by: London : Kogan Page , 2018
- Sublocation
- EGC
- Call Number
- 658.83 G878m 2018
- Edition
- 2nd ed.
- Physical Desc.
- xiv, 217 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-0-7494-8216-9
- Copies
- —