Laguna University Digital Library
Discover books, e-journals, theses, and special collections — all in one place.
Brand media strategy : integrated communications planning in the digital era
by Young, AntonyPublished by: New York, NY : PALGRAVE MACMILLAN , 2014
- Sublocation
- EGC
- Call Number
- 658.827 Y841b 2014
- Edition
- 2nd ed.
- Physical Desc.
- xii, 242 p
- Note
- Includes bibliographic references and index.
- ISBN
- 978-1-137-44771-5
- Copies
- —