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Advertising media planning : a brand management approach
by Kelley, Larry D., Jugenheimer, Donald W. and Sheehan, Kim M.Published by: New York, NY : Routledge , 2015
- Sublocation
- EGC
- Call Number
- 659.111 K287a 2015
- Edition
- 4th ed.
- Physical Desc.
- viii, 351 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-1-3157-2057-9
- Copies
- —