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Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game
by Sinha, Indrajit and Foscht, ThomasPublished by: New York : Palgrave Macmillan , 2007
- Sublocation
- EGC
- Call Number
- 150.72 Si649r 2007
- Edition
- 10th ed.
- Physical Desc.
- xiv, 479 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-0-230-50754-8
- Copies
- —