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Marketing and the customer value chain : integrating marketing and supply chain management

Marketing and the customer value chain : integrating marketing and supply chain management

by Fotiadis, Thomas [et.al]

Published by: Abingdon, Oxon : Routledge , 2018

Sublocation
EGC
Call Number
658.7 M340 2018
Physical Desc.
xx, 330 p.
Note
Includes bibliographic references and index.
ISBN
978-0-429-68488-3
Copies
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