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Advertising, promotion, and other aspects of integrated marketing communications
by Andrews, J.Craig and Shimp, Terence A.Published by: Cengage , 2019
- Sublocation
- General Collection
- Call Number
- 658.8 An261a 2019
- Edition
- 10th ed.
- ISBN
- 978-981-48-4687-5
- Copies
- 1