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Basic marketing : a managerial approach
by McCarthy, Jerome and Perreault Jr., WilliamPublished by: Boston : Richard D. Irwin Inc. , 1990
- Sublocation
- General Collection
- Call Number
- 658.8 M127b 1990
- Physical Desc.
- xvii, 733 p.
- ISBN
- 0-256-08398-3
- Copies
- 1