Laguna University Digital Library
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Basic marketing: a global managerial approach
by McCarthy, Jerome and Perreault Jr., WilliamPublished by: Boston : McGraw-Hill , 2007
- Sublocation
- General Collection
- Call Number
- 658.8 C164b 2007
- Edition
- 16th ed.
- Physical Desc.
- Various pages
- ISBN
- 978-0-07-110110-3
- Copies
- 1