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Integrated marketing communications in advert
by Shimp, Terence A.Published by: United States : Cengage , 2010
- Sublocation
- General Collection
- Call Number
- 658.82 Sh62i 2010
- Edition
- 8th ed.
- Physical Desc.
- xx, 668 p.
- ISBN
- 978-0-324-66531-4
- Copies
- 1