Laguna University Digital Library
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Essentials of contemporary advertising
by Arens, William, Schaefer, Michael and Weigold, MichaelPublished by: Boston : McGraw-HIll , 2009
- Sublocation
- General Collection
- Call Number
- 659.1 Ar33e 2009
- Edition
- 2nd ed.
- Physical Desc.
- xxiv, 558 p.
- ISBN
- 978-0-07-338097-1
- Copies
- 1