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Contemporary advertising and integrated marketing communications
by Arens, Williams F., Weigold, Michael F. and Arens, ChristianPublished by: New York : McGrawHill , 2013
- Sublocation
- General Collection
- Call Number
- 659.1 Ar33c 2013
- Edition
- 14th ed.
- Physical Desc.
- xxxix, 722 p.
- ISBN
- 978-0-07-131838-9
- Copies
- 1